Ice Cream Magazine · The Field Shop

Wear the field guide.

The opening collection turns our route lines, scorecards, cover art, and four editorial desks into useful objects for a day by the scoop.

Opening collection preview · Shopping opens soon.

Reader in a forest crewneck studying a field guide beside a canvas tote
Field Notes UniformReader, route, next stop.

The city, by the scoop

Not a logo shelf. A publication you can carry.

The Field Shop begins where the magazine does: a marked route, a working notebook, a decisive score, and cover art worth keeping after the issue closes.

01
Field layers for readers and contributors
02
Carry goods built around the route
03
Desk objects made for actual notes
04
Issue-one pieces for the archive shelf
Opening collection of apparel, headwear, carry goods, desk pieces, and archive objects
One opening collectionFour sets. Eleven different jobs.
01

The opening spread

Built like an issue, not a grid.

Apparel arrives first, the trail kit changes the pace, desk objects slow the read, and the archive set closes the collection.

Future product concept · not yet for sale

For the reader who keeps a running list

01

Field Notes Uniform

Quiet layers and headwear built from the scoop-trail line, cover collage, and printed folio system.

Wear the publication without becoming a walking logo.
Grouped concept scene with the ink Ledger Tee at center

apparel

The Ledger Tee

Ink-black heavyweight tee built around abstract folio circles, a route line, and the magazine's paper palette.
Made for
An everyday publication tee with a strong editorial read from across the room.
Collection
Field Notes Uniform
Future product concept · not yet for sale
Reader in a forest crewneck with a route-line motif

apparel

Field Notes Crewneck

Deep forest crewneck with a restrained scoop-trail stitch and a cover-art panel treatment.
Made for
A durable layer for reporting mornings, evening walks, and cold-shop waits.
Collection
Field Notes Uniform
Future product concept · not yet for sale
Close concept view of a forest cap with route-line embroidery

headwear

Scoop Trail Five-Panel

Forest canvas five-panel with a sandstone route line embroidered as a four-stop folio.
Made for
A small, recognizable route mark for readers who know the trail.
Collection
Field Notes Uniform
Future product concept · not yet for sale

For a Saturday measured in stops

02

City by the Scoop Kit

Carry pieces and field tools that turn the magazine's route-making habit into objects for the day out.

Carry a tasting route, notes, and the next issue through town.
Natural canvas route-map tote in the grouped collection concept

carry

City by the Scoop Tote

Natural canvas carryall composed for the tote panel with topographic contour lines and one sandstone stop.
Made for
Carry a route map, issue, and the practical debris of a full Saturday.
Collection
City by the Scoop Kit
Future product concept · not yet for sale
Illustrative scoop trail artwork that informs the bandana concept

carry

Trail Marker Bandana

A square repeat of trail dots, topographic fragments, and the magazine's restrained field colors.
Made for
A packable route piece for bikes, picnic tables, and soft-serve spills.
Collection
City by the Scoop Kit
Future product concept · not yet for sale
Pocket field guide arranged with archive objects

printed object

Pocket Scoop Trail Field Guide

Stitched field guide with a route index, blank tasting notes, and fold-out map logic native to print.
Made for
Keep the route, notes, and next-stop decisions in one pocket-sized object.
Collection
City by the Scoop Kit
Future product concept · not yet for sale

For scores, side notes, and the final call

03

The Counter Desk

Editorial objects drawn from the magazine's score furniture and four house desks.

Make the reader's own tasting desk useful, legible, and a little ceremonial.
Open score-grid notebook in an editor's desk ritual

desk

The Counter Reporter Notebook

Clothbound notebook with a restrained score-grid interior and enough blank space for real field notes.
Made for
Record a tasting before memory turns it into a superlative.
Collection
The Counter Desk
Future product concept · not yet for sale
Magazine scorecard artwork informing the desk-pad concept

desk

Scorecard Desk Pad

Tear-off desk pad organized around flavor, texture, value, room, and dietary range.
Made for
Compare a flight without pretending every opinion is a fact.
Collection
The Counter Desk
Future product concept · not yet for sale
The Dipper desk sigil that informs the pencil-tin art family

desk

Four Desks Pencil Tin

Slim metal case using the four desk colors and carved-print marks as a repeat around the lid.
Made for
Keep the working tools together and make each desk legible at a glance.
Collection
The Counter Desk
Future product concept · not yet for sale

For the shelf, not the swag drawer

04

Issue One Archive

Collectible objects that preserve the opening issue's visual world as an edition.

Keep a piece of the publication's first visual chapter.
Approved three-format issue cover artwork

collectible

Issue One Cover Folio

Numbered archival folio built around the approved three-format cover art and a warm-paper colophon sheet.
Made for
Frame the opening visual chapter or keep it protected on the shelf.
Collection
Issue One Archive
Future product concept · not yet for sale
Boxed set of four illustrated desk-sigil pin concepts

collectible

Four Desks Pin Set

Four hard-enamel marks for The Scoop, The Counter, The Dipper, and The Churn, boxed as one set.
Made for
Collect the publication's four editorial voices as one small edition.
Collection
Issue One Archive
Future product concept · not yet for sale

The Counter Desk

Taste. Mark it down. Make the call.

A notebook and scorecard only earn a place here if they make the ritual better. The page is the product, not a blank wrapped in the masthead.

Score-grid notebook, desk pad, pins, pencil, field guide, and ice cream on an editor's desk
The working desk · collection study
Close view of route-line embroidery on a forest five-panel cap
Four stopsOne quiet stitch.

Scoop Trail Five-Panel

The route becomes the mark.

Small enough to wear every day. Specific enough that a reader recognizes the line before anyone explains it.

Future product concept · not yet for sale
Cover folio, stitched field guide, and desk-sigil pins on an archive shelf

Issue One Archive

Made for the shelf, not the swag drawer.

The folio, field guide, and desk-sigil set give the opening issue a life after the browser tab closes.

Future product concept · not yet for sale

The next issue of the shop

What belongs on the next page?

Vote for any object you would want to see made. One email form covers every concept you select.

Future product concept · not yet for sale
Five embroidered Scoop Trail route, score, and editorial desk patch concepts

Next from the field · 01

Future product concept · not yet for sale

Scoop Trail Achievement Patches

Collect a route, season, or editorial desk as you complete it.

Forest-green Year One hardcover concept shown closed and open to editorial spreads

Next from the field · 02

Future product concept · not yet for sale

Ice Cream Magazine: Year One

A shelf-ready annual gathering the year's covers, routes, photography, and strongest field reporting.

Deep-forest Counter Apron concept with route embroidery and a divided field-note pocket

Next from the field · 03

Future product concept · not yet for sale

The Counter Apron

A deep-forest work apron with a route stitch and divided score-grid pocket for hosting, testing, and field notes.

Cover folio, pocket field guide, and boxed pins arranged as an archive
Future product concept · not yet for sale

Annual Issue Slipcase

A paper-wrapped home for the first year of printed issues.

Editorial atlas collage with cones, mountains, route lines, and field notes
Future product concept · not yet for sale

Scoop Trail Picnic Blanket

A woven route grid sized for a park tasting flight.

Pink printed scorecard system with a large folio numeral
Future product concept · not yet for sale

Flavor Field Card Deck

A pocket deck for comparing texture, flavor, value, and the room.

Blue-hour foothills artwork used as the newsstand crate concept backdrop
Future product concept · not yet for sale

Countertop Newsstand Crate

A small wood-and-ink display object for issues, maps, and field guides.

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Choose what we should explore next.

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The first edition is taking shape

Shopping opens when the pieces are ready.

For now, explore the opening collection and tell us which future objects deserve the next page.

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